SOEUR X LIDO
First swim.
Soeur launches its debut swimwear line in collaboration with the Venetian brand Lido.
A summer capsule composed of three sleek and sculpting swimsuit styles, a striped shirt dress, a light skirt and essential swim accessories.
THE COLLECTION
Featuring precise cuts, deep and timeless colours with Italian inspirations (Pistacchio, Caramello, Bacio), Lido (@lido_etcetera) and Soeur combine their respective savoir-faire
and aesthetics creating three models of elegant and technical swimsuits, Made in Italy.
These new classics are joined by the wide stripes of a sarong-style wrap skirt, a cotton voile liquette dress and a large beach
towel. All of which can be slipped into the Borsa, the new canvas bag ideal for seaside and city.
ABOUT LIDO
Lido was born out of a desire to create practical swimwear defined by a timeless, minimalist
aesthetic that belies its Italian roots, with a contemporary edge. Lido is based in the heart of Venice,
the namesake of its home island – a place long synonymous with leisure and unassuming elegance.
Lido is designed to last. Made in the North of Italy, each piece is crafted with a sharp attention to detail, using the highest quality fabrics which feel like a second skin.
Lido’s focus is on wearability and silhouettes that allow fluid movement while shaping the body.
THE CAMPAIGN
Soeur and Lido immortalise their collaboration in Venice, a setting steeped in history on the outskirts of the island of Lido, fronting the Adriatic Sea.
The collection is photographed on Tanya Ruban by Ben Beagent. A refreshing dive into summer.
